Photography · 3 min read

5 tips for a great corporate portrait shoot

Preparation, location and putting the subject at ease

5 tips for a great corporate portrait shoot — Doug Marke insights

A good corporate portrait should look effortless, but that ease is almost always built well before the shutter clicks, not manufactured afterwards in the edit. Choosing a location with genuine character — an office, a workshop, a site the subject actually knows — rather than a blank studio backdrop gives an image real context, and helps a subject relax into surroundings they're already comfortable in.

Wardrobe matters more than most people expect going in. Solid colours photograph far better than fine patterns, which can shimmer or strobe under certain lighting, and a subject who has thought in advance about what they're wearing tends to arrive noticeably more confident — and that confidence shows up on camera long before any retouching happens.

Time of day and available light should shape the schedule wherever the brief allows it. A portrait shot in soft, indirect daylight — early or late in the day, or through a north-facing window — rarely needs heavy retouching to look considered and natural, whereas harsh midday light or unflattering fluorescent office lighting fights against the photographer from the outset.

A little direction goes further than people assume too: simple, specific instructions (turn slightly, drop the shoulders, look just past the lens) get a far more natural result than a vague 'just be yourself', which tends to make most subjects visibly self-conscious.

Above all, a relaxed subject reliably produces a stronger portrait than a technically flawless setup paired with a tense one. A few minutes of unhurried conversation before the camera even comes up is very often the single most valuable part of the entire session.

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Corporate headshot of a man in a dark suit and tie by Doug Marke.
Executive portrait of a man in a white shirt and tie by Doug Marke.
Corporate portrait of a professional woman in an office setting by Doug Marke.
Brand portrait of a Boots pharmacist in store by Doug Marke.